About me

I am a writer, literary critic and Marketing Effectiveness Manager at Moët Hennessy.

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I grew up in the Netherlands and Scotland and I live in France.

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My professional interests include advertising theory, marketing effectiveness, creative insight generation and research methodologies.

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I also write literary criticism and my own fiction and poetry.

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My articles and essays have appeared in Campaign, WARC, PR Week, The Spectator, The Sunday Telegraph, Toronto Star, The Weekend Australian, The Berlin Review of Books, The Cambridge Quarterly, Review 31 and others.

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I hope you enjoy this selection of my writing - please get in touch if you would like to discuss any new writing projects or with any questions.