Published in WARC There’s a widespread misconception about what’s needed to make marketing effectiveness work, and work well. Let’s call...

How does advertising work? Such a fascinating question… You can start to unpack it in different ways, and the unpacking is never really...

Review of Napoleon: The Decline and Fall of an Empire, published in Military History Matters, issue 132 Napoleon: The Decline and Fall of...

Review of Unexhausted Time, by Emily Berry, published in Review 31 Emily Berry’s third book of poetry, Unexhausted Time, is a sharp,...

Review of Deceit, by Yuri Felsen, translated by Bryan Karetnyk, published in Review 31 Deceit is a ruminative and slow-burning novel that...

Review of The Story of Russia, by Orlando Figes, published in Military History Matters The Story of Russia is a thorough work of...

Imaginons qu’il y ait plusieurs façons de se comporter, de se sentir soi-même dans le monde. Bien évidemment, on pourrait imaginer que...

The move away from thinking about being, to perceiving and understanding the act. To be is to be less identifiable, less visible (more in...

What is the value of a theory? Who decides such a value? Can it be commonly accepted, commonly held, well understood? What does it...

Is advanced research — research done for a living or full-time but unpaid, for a doctorate say — essentially untroubled? Is it a clear...

Published at WARC There are three main audiences, I think, for marketing effectiveness theory: the creative strategist, the creative...

The decline & fall of effective marketing? Reading The effectiveness code (2020) and The marketer's toolkit 2021: Navigate through...